Every day, we work closely with farmers and farm managers to grow crops that deliver great commercial results. This is the team that delivers those results.

Leadership team

James Smith

After completing his Diploma in Farm Management at Lincoln University, James worked as an agronomist and research technician for nine years. Using his great depth of knowledge, he then moved into a farm advisory role for four years. Now James uses his expertise to coach the next generation of Agronomists and oversees sales operations across the Southland & Central Otago regions.

Patrick Davis

Patrick completed his Bachelor of Agricultural Science at Lincoln University in 2011 and he’s has been building on his now extensive experience ever since. Coming from a farming family, he’s grown up knowing how a successful operation is run. And as one of the early supporters of fodder beet he has introduced several innovations that are now industry practice. Passionate about his core role at Wholesale Seeds, Patrick works to execute the strategic plan of the company while maintaining an active relationship with several key clients.

Lance Bellew

After spending 13 years in the telecommunications industry, Lance joined Wholesale Seeds in 2017. Having studied a Bachelor of Commerce in Accounting and Finance at the University of Canterbury, he brings with him broad skills in financial management, strategy and commercial operation. Based in our Ashburton office, Lance is responsible for the finances of the company, developing information systems and working alongside the management team on long term goals and strategy.

Jonathan Kennedy

Canterbury

Patrick Davis

Patrick completed his Bachelor of Agricultural Science at Lincoln University in 2011 and he’s has been building on his now extensive experience ever since. Coming from a farming family, he’s grown up knowing how a successful operation is run. And as one of the early supporters of fodder beet he has introduced several innovations that are now industry practice. Passionate about his core role at Wholesale Seeds, Patrick works to execute the strategic plan of the company while maintaining an active relationship with several key clients.

Lance Bellew

After spending 13 years in the telecommunications industry, Lance joined Wholesale Seeds in 2017. Having studied a Bachelor of Commerce in Accounting and Finance at the University of Canterbury, he brings with him broad skills in financial management, strategy and commercial operation. Based in our Ashburton office, Lance is responsible for the finances of the company, developing information systems and working alongside the management team on long term goals and strategy.

Tristan Arps

Tristan started with Wholesale Seeds in 2016 and quickly rose through the ranks to be appointed Site Operations Manager in 2018. Bringing with him years of experience in the grain & seed industry, Tristan is responsible for all areas of our Ashburton based seed mixing & warehouse operations. Tristan also works with the management team to come up with and implement ways to drive operational excellence throughout the business.

Bridget McFadden

A graduate from Lincoln University, Bridget studied Agricultural Science for four years before being becoming one of our Junior Agronomists. After her initial tutelage under James Smith in Central Otago, Bridget now works closely with Patrick Davis to execute the Sure Yield fixed price agronomy programme.

Derek Thelning

  • Fertiliser Category Manager/Senior Agronomist - North Canterbury
  • 027 567 0772

Derek is a Bachelor of Agricultural Science graduate from Lincoln University. He brings to the company a wealth of knowledge in fertiliser having worked in this industry for the past five years. Derek is based out of Christchurch where he resides with his family.

Jamie Ward

  • Agrichemical Catergory Manager/Senior Agronomist - Mid Canterbury
  • 027 567 0774

Originally completing his Diploma in Farm Management at Lincoln University, Jamie now has over a decade’s experience in the agriculture industry. A successful farmer in his own right, Jamie’s knowledge ranging from agricultural contracting to farm management is invaluable to our clients as he is able to relate to farmers and draw on his own experience. Someone who is passionate about our industry, Jamie is excited to watch it grow and become fairer for farmers as he passes on his knowledge and unique insight.

Mellory Watson

Mellory grew up on a large arable farming operation in Chertsey, Mid Canterbury and has a passion for all things agriculture. A Lincoln graduate, having completed an Agricultural Science degree with an outstanding academic record, Mellory fills a key role in extension agronomy and advising a number of clients in Mid Canterbury.

Wouter Myburgh

After completing his studies in Agronomy at Stellenbosch University in South Africa, Wouter has over 10 years experience in agronomy, including nine as an agronomist in South Africa specialising in arable and vegetable crops. Wouter enjoys the diversity of his role – from desk to paddock, and the satisfaction that comes from seeing a crop through from planting to harvest. Wouter and his young family immigrated to NZ in August 2019. They love the outdoors and are all enjoying travelling to different parts of their new home country and look forward to the many beautiful places they are yet to see.

Jonathan Kennedy

Central Otago

James Smith

After completing his Diploma in Farm Management at Lincoln University, James worked as an agronomist and research technician for nine years. Using his great depth of knowledge, he then moved into a farm advisory role for four years. Now James uses his expertise to coach the next generation of Agronomists and oversees sales operations across the Southland & Central Otago regions.

Thomas Bird

Thomas began his career as a Pastoral Agronomist upon completing his Bachelor of Commerce at Lincoln University, majoring in Agriculture. While studying, his exposure to a number of different farming systems meant he could study what made them successful. Bringing that knowledge into our industry, his attention is now focused on Central Otago where he’s based as a Senior Agronomist. He prides himself in his accurate, professional approach to agronomy and continues to build his unique skillset.

Brendan Burrowes

Cameron Lowery

Cameron is a graduate of a Bachelor of Commerce in Agriculture from Lincoln University, and has been a part of our team in an Agronomy Support role since August 2020. Cam is passionate about helping farmers get the best utilisation from their crops and seeing the positive effects for their business that flow on from that. Away from work, Cam enjoys everything the great outdoors have to offer – hunting, fishing, tramping or helping out on the family farm near Milton.

North Otago

Geoff Mavor

  • Senior Agronomist/Regional Manager – North Otago
  • 027 620 9224

With over 25 years’ experience, Geoff has a strong and sound understanding of what’s involved in growing and improving farming systems. He prides himself in providing farmers and growers with expert technical and chemical advice, as well as a great depth of seed knowledge to help clients get the best result from their crops.

Sam Sturgess

  • Senior Agronomist/Sales Mentor – North Otago
  • 027 567 0990

Sam is a Waitaki Boys old boy who has come home to North Otago after completing a Bachelor of Science at the University of Otago. Sam has already amassed seven years’ experience in the field and is eager to show local farmers how Wholesale Seeds can get them growing. Sam excels at rugby, playing for the local Valley club and captaining North Otago in the national Heartland competition.

Craig Cox

Craig joined the team in April 2021 after several years in the fertiliser industry. He has also travelled the world extensively as a shearer. He now resides with his wife Kara on the their lifestyle block near Oamaru and enjoys hunting, golf and processing home kill in the weekends. As a Sales Agronomist operating out of the Oamaru store, Craig will service the East Otago region and is stoked to be the latest addition to the growing Catalyst team in North Otago.

Southland

Morgan Lindsay

Morgan has been onboard for since early 2020 and draws on his experience as an agricultural field representative for the eight years prior to that. He is passionate about building strong relationships with his customers, ensuring they are satisfied with the service and achieving their desired outcomes in the paddock. Away from the ag industry, Morgan and wife Sarah are kept busy by their three kids, and he also enjoys relaxing with a round of golf or a barbeque.

Stuart Evans

Stuart has joined the Southland team as a Sales Agronomist in March 2021 and brings a wealth of experience with him. Spending the last 20 years as a technical field rep, Stu not only has in-depth knowledge of all things agronomy but a strong passion for his work as well. He prides himself on the strong relationships he has built with his farming clients - many of whom have become his friends.

Eric King

Eric started with Catalyst in April 2021 as a Sales Agronomist in the Northern Southland region, bringing with him a wealth of experience in the agricultural sector. Like many of our agronomists, Eric is from a farming family and now runs his own 65 ha sheep and beef trading operation. This gives him valuable insight into the industry and helps him offer great advice to his customers.

Amy Bryson

Amy joined the Southland team in September 2021, and she brings broad agricultural experience with her. Amy has spent several years as a technical field rep for another rural supplier, has assisted on a variety of farms and worked in the banking sector. She is looking forward to championing a brand that offers the “complete package” for farmers when it comes to their pastoral farming needs. Amy and her husband run their own sheep & beef property and love spending time playing rugby or being together in the outdoors.